Study Guide

Marketing
Test Design and Framework

The test design below describes general assessment information. The framework that follows is a detailed outline that explains the knowledge and skills that this test measures.

Test Design

Format Computer-based test (CBT) and online-proctored test
Number of Questions 100 multiple-choice questions
Time* 2 hours
Passing Score 220

*Does not include 15-minute tutorial

Test Framework

 

graph of percentages of each content domain's weight toward overall test score detailed in table below

Content Domain Range of Competencies Approximate Percentage of Test Score
I. Core Marketing Principles 0001–0005 36%
II. Marketing Functions 0006–0010 36%
III. Global Marketing and Research 0011–0014 28%

Domain I–Core Marketing Principles

Competency 0001–Understand marketing communication.

For example:

Competency 0002–Understand marketing concepts.

For example:

Competency 0003–Understand economic principles.

For example:

Competency 0004–Understand core concepts of business and entrepreneurship.

For example:

Competency 0005–Understand techniques of computation and quantitative analysis in marketing.

For example:

Domain II–Marketing Functions

Competency 0006–Understand product/service management.

For example:

Competency 0007–Understand the role of pricing in marketing.

For example:

Competency 0008–Understand the role of channel management in marketing.

For example:

Competency 0009–Understand the role of promotion in marketing.

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Competency 0010–Understand techniques of selling.

For example:

Domain III–Global Marketing and Research

Competency 0011–Understand principles of integrated marketing communications.

For example:

Competency 0012–Understand the role of global marketing in the business environment.

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Competency 0013–Understand marketing information management.

For example:

Competency 0014–Understand career development and marketing careers in the business environment.

For example: